NEW MEDIA

MY bir pletok: rethink your drink!

by Ramadhan Anhas

PROJECT DESCRIPTION:

Bir Pletok is one of a traditional drink from Betawi which was transformed by cultural modernization, but lately are increasingly eroded due to the rapid development of the era. Lack of awareness and attention to Bir Pletok by the young generation and  limited information available about Bir Pletok which makes it difficult for the young generation to know about its existence. The research used a descriptive qualitative method and Design Thinking Process by the Hasso-Plattner Institute of Design at Stanford. Augmented Reality books come as a new innovation that will encourage more people, especially the young generation, to be interested in reading books. Thus, Augmented Reality book is more interactive since it will be conveying information in a more interesting and non-rigid way.